Marketing Specialist Principal (Mid-Market) - Remote

Job description

At Prime Therapeutics (Prime), we are a different kind of PBM, with a purpose beyond profits and a unique ability to connect care for those we serve. Looking for a purpose-driven career? Come build the future of pharmacy with us. Job Posting Title: Marketing Specialist Principal (Mid-Market) - Remote Job Description The Marketing Principal (Mid-Market) is responsible for developing, planning, implementing and evaluating marketing strategies, as well as defining audience-appropriate tactics and distribution channels to support Prime's growth. This role provides an integrated and strategic approach to marketing, understanding the company's business objectives and translating them into effective and compelling communications. Responsibilities: - Lead the planning and development of progressive and effective marketing strategies and campaigns that support Prime's brand and drive sales and retention of Prime’s mid market accounts - Collaborate with cross-functional business partners and stakeholders on the senior leadership team to deeply understand Prime's business objectives, product offerings, client utilization/adoption and history, and intended market positioning - Translate busine...