Email Marketing Specialist

Job description

POSITION SUMMARY: The Digital Communications Specialist will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels. This position is onsite in Springfield, MO at our Corporate Office. EXPERIENCE/QUALIFICATIONS: - Drives interactive and innovative communications across online and mobile channels that support the company’s marketing efforts - Develops and maintains best-in-class email marketing programs - Develops a long-term strategy to re-activate dormant email addresses - Continues to find ways to grow and improve the performance of the one-to-one program - Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion. - Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential. - Works across the Bass Pro Shops and Cabela’s network to implement, execute and analyze email campaigns i...