Associate Manager, Paid Social

Job description

What You’ll Do Paid Social is a critical growth channel at Canadian Tire Corporation, supporting both brand and performance objectives across retail and eCommerce. The Associate Manager, Paid Social owns day‑to‑day channel delivery, leading a dedicated pod to execute high‑quality, performance‑driven campaigns across key social platforms. This role combines channel ownership, people leadership, vendor management, and governance to ensure paid social programs deliver measurable business outcomes and meet CTC’s excellence standards. Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights. Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery. Consult on the tactical strategy for the paid social portion of integrated media plans Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction. Ensure the team follows established processes, frameworks, and ways of working. Lead and support performance‑driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes. Apply retail and omni-channel best practices to audience strat...