Market Planner, New York Metro

Job description

Citizens Bank is executing an ambitious branch strategy over the next decade. The Market Planner, New York Metro will play a central role in making that happen. This is an individual contributor role focused exclusively on the New York Metro market. The person in this seat will own the analytical and planning work that determines where Citizens grows its physical presence across one of the most competitive and complex banking markets in the country. They'll translate demographic data, competitive intelligence, and GIS analysis into actionable site recommendations, working closely with the Head of Distribution Strategy & Market Planning to align local insights with enterprise growth priorities. Primary responsibilities include: - Market Analysis & Site Evaluation - Conduct in-depth analysis of the New York Metro market, including customer demographics, competitive positioning, household density, and economic indicators. - Use GIS tools to model market opportunity, identify gaps in the current network, and prioritize De Novo site candidates. - Evaluate potential branch locations against a defined set of performance criteria, producing clear, evidence-based recommendations. - De Novo...