Associate, Digital Advertising

Job description

Overview We’re seeking a detail oriented and tech savvy Associate, Digital Advertising to develop, implement, launch and monitor performance marketing campaigns on various platforms for ariumliving.com (B2C) and thermrgroup.com (B2B). This role requires a forward-thinking team player who can align business goals to create strategies that meet the goals of the intended audience. Ariumliving.com’s goal is to drive occupancy and brand awareness across our multifamily properties. Thermrgoup.com goal is to drive awareness. Responsibilities: - Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan - Identify opportunities and challenges within the customer journey and develop strategies for improvements and drive engagement. - Own and execute PPC campaigns across Google Ads, Bing Ads, LinkedIn, META and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization to deliver qualified leads - Track and analyze campaign performance using tools like Google Analytics and various ad platform dashboards, and data to provide actionable...