Head of PBWM Segment Management

Job description

The Private Banking Wealth Management (PBWM) Segment Management function is responsible not only for defining and steering the overall value proposition for Private Banking & Wealth Management clients, but also drives the creation of a dedicated Private Banking offering that goes beyond investment products . The area is responsible for developing exclusive solutions, services, and products tailored specifically to the Private segment , distinct from and more advanced than the Wealth offering, strengthening ING’s positioning in the Private Banking market. This role integrates segment strategy, marketing, operational support, performance analytics, and business case management to ensure a best‑in-class client and advisor experience across all channels. The Manager leads the development and execution of segment initiatives, drives commercial effectiveness, ensures the delivery of segment‑specific marketing and communication materials, and coordinates with Sales, CIO, Digital, and Product functions to deliver consistent, data‑driven outcomes. Key Responsibilities: Segment Strategy & Value Proposition Ownership 2. Business Planning, Performance & Analytics 3. Operational Support 4. Mark...