Sr. Digital Marketing Product Manager- Search and Discoverability

Job description

Requisition ID: 66040 Title: Sr. Digital Marketing Product Manager- Search and Discoverability Main Objective: Drives a forward-looking SEO and Generative Engine Optimization (GRO) strategy that ensures Arthrex content ranks on traditional search engines and is discoverable across AI-driven platforms. This role combines strategic leadership with hands-on execution, acting as the SEO/GEO portfolio owner, subject matter expert, and cross-functional collaborator. Essential Duties and Responsibilities: Strategic Leadership - Define and continuously evolve a forward-looking SEO / GEO strategy aligned with business objectives, anticipating algorithm updates, zero-click search trends, AI-generated answers, and generative search interfaces. - Champion Generative Engine Optimization (GEO) to ensure Arthrex content is discoverable across AI-driven platforms, voice search, and LLM-powered experiences. Cross-Functional Collaboration: - Partner with Content, UX, and Engineering teams to embed SEO best practices into site architecture, navigation, and content structure — optimizing for both human readability and machine comprehension. - Collaborate with Marketing, Communications, and Product Man...