Email Lifecycle and Retention Specialist

Job description

Description Do You Know How to Move People? At Balanced Body , we believe movement changes lives. For 50 years, we’ve been the world leader in Pilates equipment and education. But a great customer journey is a lot like a perfect Pilates session: it requires precision, flow, and a deep connection to the individual. We are looking for a Klaviyo & Retention Powerhouse who can blend data-driven segmentation with human storytelling. We don’t just want someone to "send emails"—we want an architect who can build the digital ‘flow’ that keeps our global community inspired, engaged, and moving. The Mission: As our Email Lifecycle & Retention Manager, you own the conversation. You will be the mastermind behind our Klaviyo and Shopify ecosystem, turning cold data into warm, human-centric nurture sequences. You’ll bridge the gap between "World-Class Direct Response Copy" and "High-Level Technical Automation" to drive revenue and deepen customer loyalty. What You’ll Own (The Flow): - Architect the Journey: Map and build automated lifecycle flows that feel like a personal 1-on-1 conversation—from the first "Welcome" to the 50th "Win-back." - Write the Narrative: Draft compelling, high-converting...