Growth Marketing Manager, Shopping, YouTube Marketing

Job description

Minimum qualifications: - Bachelor's degree or equivalent practical experience. - 4 years of experience in growth marketing, product marketing, or lifecycle/CRM marketing. - Experience using data and insights to optimize marketing funnels and user journeys. - Experience managing cross-functional or cross-team projects. - Experience managing marketing campaigns or incentive programs from conception to execution. Preferred qualifications: - Experience in the e-commerce or creator economy sectors. - Familiarity with marketing automation tools, SQL, or logic-based campaign triggers. - Ability to manage cross-functional projects with strict timelines and multiple stakeholders. - Excellent investigative skills with the ability to translate data into marketing strategies. About the job: YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers. Know the user. Know the magic. Connect the two. At its core, marketing...