Marketing Specialist

Job description

Marketing Specialist Valley Health Partners, Allentown, PA: Job Summary: The Marketing Specialist is responsible for implementing marketing strategies and coordinating promotional activities to enhance the health center's visibility and impact in the community. This position supports the Marketing Director in creating and managing content across various platforms, coordinating marketing campaigns and events, and maintaining brand consistency. The Specialist plays a key role in developing marketing materials, managing paid and organic social media presence, and tracking marketing metrics while ensuring all communications align with FQHC messaging guidelines and organizational goals. Qualifications: Education: - Two years of experience in marketing, communications, or a related field - Significant experience with digital marketing platforms and social media management, including Canva, Adobe Creative Suite, or equivalent - Bachelor’s Degree in Marketing, Communications, Business Administration, or related field required - Master’s Degree in Marketing, Communications, Business Administration, or related field preferred Skills Needed: - Proficiency in digital marketing tools and social...