Abeka Lifecycle Marketing Manager

Job description

Dedicated to Excellence, Committed to Service Abeka Lifecycle Marketing Manager The Lifecycle Marketing Manager will guide the strategy, execution, and optimization of customer lifecycle marketing initiatives for Abeka Learning at Home Solutions, including Abeka Academy and related products, services, and resources. This role focuses on engaging prospective, new, and existing customers across all stages of the journey from awareness and acquisition through retention, loyalty, and advocacy. Responsibilities include developing and managing lifecycle campaigns across multiple channels, improving customer experience, and increasing lifetime value through data-driven marketing strategies. This role will develop, deliver, and support initiatives that drive sustained growth of the Abeka brand through personalized communication, automation, and strategic content. Retention Strategy and Lifecycle Planning: Develop, coordinate, and implement lifecycle marketing strategies focused on customer retention, engagement, and long-term loyalty. Define and manage post-purchase customer journey stages including onboarding, engagement, renewal, and reactivation. Align lifecycle initiatives with busines...