Senior Brand & Campaign Manager

Job description

- Senior Brand & Campaign Manager 慕尼黑 社招 全职 职位 ID：A122983 职位描述1. Lead the market introduction and launch of the brand in Germany in close alignment with global HQ. - 2. Develop and execute brand and campaign strategies to build brand awareness, consideration, and trust from market entry onwards. - 3. Plan, manage, and deliver integrated launch and ongoing marketing campaigns across digital, social, retail, events, and PR channels. - 4. Localize global brand narratives, messaging, and creative assets from Chinese HQ for German audiences. - 5. Ensure consistent brand identity, tone of voice, and visual standards across all customer touchpoints. - 6. Coordinate cross-functional teams and external agencies to deliver high-impact campaigns on time and within budget. - 7. Track campaign performance and brand KPIs, optimizing activities based on data-driven insights. - 8. Support product launches and key brand milestones with compelling storytelling and creative execution.职位要求1. Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field. - 2. Integrated marketing, ideally within the automotive, technology, or consumer electronics sector. - 3. P...