Business Development Representative I - Inbound

Job description

As a Business Development Representative I, you will be the first point of contact between Lytx and prospective customers. Using an account-based approach, you will research target accounts, identify the right decision-makers, and execute multi-channel outreach to generate qualified pipeline for our Account Executive team. You will work within defined territories, partner closely with AEs, and learn the full commercial sales cycle from the ground up. This is a pipeline-creation role with a clear path to advancement. What You Will Do: - Respond to inbound marketing-qualified leads (MQLs) within defined SLAs, including demo requests, web form submissions, content downloads, and campaign responses. Speed-to-lead is a primary performance metric in this role. - Qualify inbound leads against ICP criteria, assessing fit across fleet size, industry vertical, decision-maker authority, and business need before advancing to an Account Executive or LytxOne Partner. - Conduct initial discovery conversations with inbound prospects to understand their current environment, pain points, and urgency, and deliver a clear, compelling introduction to Lytx’s value proposition. - Schedule high-quality me...