Product Marketing - Digital Media Trading

Job description

Agency: Havas Media Job Description: . We are seeking a dynamic Go-To-Market Executive with a background in digital media trading (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role. This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels. Acting as a strategic business partner, the GTM Executive connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change. Mission & Responsibilities: Go-To-Market Strategy & Enablement User Education & Adoption Knowledge Management & Communication Cross-Functional Collaboration - Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout). - Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams. - Conduct impact assessments and define clear value propositions for each persona (trader, planner, account...