Omnichannel Engagment Manager

Job description

Role Overview The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes. Key Responsibilities: - Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes - Develop and refine OCE processes and technological solutions - Manage digital platforms and tools supporting cross-functional initiatives - Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy - Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools - Measure and monitor lo...