Product Marketing - Associate

Job description

You’ll partner closely with the Product Marketing Lead to deliver the execution of go-to-market plans and partner with Product, Growth, Operations, and many other teams to translate customer insights into clear messaging, high-impact content, and measurable GTM and product activation plans. This is an ideal role for someone who’s analytical, a strong communicator, and eager to learn the full spectrum of product marketing within banking. Curiosity, inquisitiveness, and agility are equally important. We’re looking for someone passionate about the customer experience, who would excel in a hyper-collaborative, fast-moving environment, able to challenge and be challenged in order to deliver the best product experience to a growing customer base. Job Responsibilities: - Help build and maintain product documentation/product one-pagers which include market and competitive analysis, research briefing, customer segmentation and messaging guidelines etc - Support feature and product launches, while maintaining alignment on timelines, internal enablement, asset briefing and creation, and cross functional coordination - Track performance of product, launches, campaigns and assets, including wor...