Salesforce Marketing Cloud (SFMC) Senior Analyst

Job description

We transform our clients’ operations through technology and data, powered by a team of over 801,000 people worldwide. If you feel ready to take on this challenge and would like to join a Great Place To Work®, Accenture is the place for you. We are looking for a Salesforce Marketing Cloud (SFMC) Consultant to join our Marketing Operations team. This role requires a strong technical and functional understanding of SFMC, with experience in audience and segmentation selection, the design, implementation, and execution of Customer Journeys, as well as post-campaign analysis. Main responsibilities: SFMC knowledge (lisence utilisation and scalability, campaign management, data governance, email template creation, testing, automation, set-up, reporting, etc.)​ Develop campaign optimization processes including automation, incident management, and technology research ​ Work with the account management team in the creation of customer journeys in SFMC Lead regional technical architecture strategy in SFMC​ Oversee functional technology in SFMC ​ Keep up-to-date with latest features and technological improvements in SFMC Prepare summaries of technical meetings in order to be able to follow up t...