Specialist Retail Marketing (m/f/d)

Job description

Specialist Retail Marketing (m/f/d) Germany / Bayreuth CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story. Your seat to fill: - Plan & Implement Initiatives: Develop and execute digital campaigns, in-store events, flyers, and Google campaigns to drive and maintain store traffic. Leverage AI tools selectively to optimize targeting and campaign performance where measurable impact is evident - Campaign Calendar Management: Oversee and coordinate communication efforts across all Flagship and Key City stores, ensuring timely execution of campaigns - Customer Engagement Optimization: Enhance store touchpoints, including landing pages, newsletters, chat interfaces, and bookable appointments, to boost engagement, retention, and conversi...