Senior Tracking Engineer

Job description

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match! Your territory: As part of our Data team, you will: Own Tractive's end-to-end tracking across iOS, Android, and web — defining how Live Tracking, Virtual Fences, PSZs, and Health Monitoring are measured so teams can make decisions they trust Design and evolve our event taxonomy and KPI frameworks, ensuring every meaningful moment - an escape alert, a health alert, a subscription - is captured consistently and privacy-compliantly Implement and maintain web tracking using Google Tag Manager and JavaScript - instrumenting events, debugging, and ensuring reliable data collection in production Build scalable analytics assets in BigQuery, dbt, or similar tools that answer questions like "How does PSZ adoption affect retention?" or "What drives free-to-premium conversion?" Lead cross-functional initiatives end-to-end - from rethinking feature adoption measurement to building an experimentatio...