Manager, Programmatic Platform Strategy (DV360)

Job description

About the Role We’re looking for a strategic and technical leader to strengthen our DV360 expertise and integrate it seamlessly into our broader media practice. As we continue to expand our programmatic capabilities, this role brings clarity and structure to how DV360 fits within our overall platform ecosystem, particularly for categories and verticals with nuanced advertising policies. You’ll shape how DV360 is packaged, positioned, and delivered while enabling sales and client teams to confidently incorporate it into multi-platform, client-specific recommendations. What You’ll Do: - Develop offering strategy : Design tiered DV360 service packages that align with client needs and our broader solutions architecture - Platform guidance framework : Create a DV360-specific ad policy and category framework that brings clarity to how DV360 can be applied for regulated or nuanced categories as part of multi-platform client solutions - Product positioning : Create clear value propositions that articulate our DV360 capabilities and how they integrate into omnichannel and programmatic offerings - Sales enablement : Build playbooks, pitch decks, case studies, and training materials that help...