Senior CRM Manager

Job description

The Senior Customer Retention Marketing Manager at Parachute Home will lead our customer retention initiatives. In this role, you will be responsible for developing and executing lifecycle marketing strategies to engage, retain, and nurture our customer base. You will oversee the email and SMS channels, driving the planning, creation, and execution of campaigns that deepen customer relationships and enhance the overall customer experience. The ideal candidate will leverage customer insights and data to create personalized, impactful marketing initiatives that enhance the customer experience and increase lifetime value. As a key player in the marketing team, you will collaborate with cross-functional teams to ensure the successful execution of lifecycle marketing programs that align with Parachute's brand values and business goals. Reports to: Director, Growth Marketing: Location: Los Angeles, Culver City 4x a week What You’ll Do: Customer Retention Strategy: - Develop and implement comprehensive lifecycle marketing strategies aimed at increasing customer retention and loyalty. - Leverage data and customer insights to segment audiences and create personalized, targeted campaigns tha...