Strategy & Distribution Marketing Manager – Automotive MCU

Job description

Role Summary: - Drive the Mass Market Strategy for NXP Automotive Microcontroller (S32 Series) to boost market penetration and share acquisition - Design and produce marketing collaterals & presentations to promote worldwide our S32 Automotive MCU product line via our NXP sales and distribution partners network. - Develop market insights and distribution customer engagement strategies to position NXP’s automotive MCU as enabling platforms for next-generation transportation systems. - Responsible for global Auto MCU Distribution funnel creation, design-win and sales generated through our distributors demand creation activities. Analyze business trends to measure our marketing strategy and tools effectiveness and tune it accordingly. - Manage quarterly marketing update to NXP global distribution handbook, in coordination with product lines product managers, and global sales team organization. Job Responsibility: - Develop strong understanding of NXP automotive MCU S32K product line, competitive positioning and differentiating value proposition. Work closely with our AMCU product line team to develop together our AMCU mass market strategy and business development goals. - Build a stra...