Brand Manager

Job description

Locație: București Funcțiune: Commerce: Departament: Commerce - Marketing - Brand Management Tipul de contract: Perioadă nedeterminată: JOB PURPOSE: Implements the brand strategy for the assigned brand in order to ensure value and volume market share growth and profitability, in line with company strategy. KEY RESPONSIBILITIES: Consumer at the center: - Uses research and other sources of information to regularly monitor consumer behavior at all relevant consumer touch points, including the POP - Generates relevant consumer insights that are applied to the brand as drivers of commercial advantage or brand building differentiation - Initiates any research aimed at better understanding the consumer (social behavior, shopping behavior, ad analysis, etc.) or in regards to media market developments and trends, together with responsible teams (CMI, Media) - Makes regular market visits in order to stay in touch with market reality Portfolio Management: - Ensures the brand activation proposals do not overlap with the initiatives of other brands in company’s portfolio - Understands portfolio strategy and its implications Monitors the trends from the category Integrated Commercial Planning: -...