Director, Marketing – B2C (Mobile Applications)

Job description

What's the role? The Team: Our team builds a driver-facing mobile app that supports daily navigation, routing, and location-based experiences. The app is designed to work reliably across different regions, devices, and real-world driving conditions. It’s powered by scalable backend services and in‑vehicle integrations that enable routing optimization, location intelligence, and insights from aggregated usage data. Our goal is to deliver a high‑quality, consistent mobile experience that meets user needs and supports business objectives. The Role: We are looking for a Director, Marketing to lead the end-to-end marketing strategy for our next-generation B2C offering. In this role, you are accountable for building the brand, shaping the go-to-market strategy, and driving full-funnel growth across awareness, acquisition, activation, and retention. You’ll create an operating rhythm that connects marketing outcomes to business targets, and you’ll partner closely with Product, UX, Analytics, and Engineering to turn customer insights into campaigns and experiences that convert. This is a high-impact role with aggressive growth targets, requiring both strategic leadership and hands-on excell...