Director of Growth Marketing and Analytics

Job description

Hybrid Schedule: 1-2 days in office per week depending on location Salary: $85,000 - $90,000: General Responsibilities: Essential Job Responsibilities: Develop and execute growth marketing strategies that increase revenue through disciplined analysis of market and performance data - Analyze channel performance to determine ROI by market and identify optimization opportunities across short term and long term initiatives - Design localized marketing strategies aligned with consumer behavior, competitive dynamics, and referral patterns - Drive organic growth through SEO, digital marketing strategy, social media, and related channels - Evaluate and prioritize marketing investments including digital advertising, out of home media, and community visibility efforts - Create and maintain performance dashboards to track campaign effectiveness, lead quality, and cost efficiency - Partner with sales and operational teams to deliver consistent, qualified inbound lead flow that supports market growth Required Qualifications: - Five to six or more years of experience in healthcare marketing, growth marketing, or marketing analytics - Proven experience leading demand generation and performance ma...