Manager, Activation

Job description

Manager, Activation Responsibilities: · Have working knowledge of Local TV, Radio, Network Radio and Digital Audio. · Work with Strategy team to understand goals, address client needs, and communicate results and insights as needed. · Working side-by-side with Director to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective. · Support the buying and execution process across Digital Direct and Terrestrial channels, partnering with leadership on negotiations. · Overseeing and managing the media campaign stewardship process, including performance reporting, system-entry, direct billing, and reconciliation process. · Analyze campaign performance and translate data into clear insights and actionable optimizations. · Maintain accurate reporting for client-savings and client budgets. · Act as a key contributor in investment discussions, providing informed recommendations based on performance, marketplace trends, and campaign learnings. · Develop and maintain strong relationships with station representatives, management and owners to ensure GEICO receive top-level attention. · As requested, collaborate with media partners to devel...