Senior Associate, Data Science

Job description

Are you passionate about leveraging Descriptive, Predictive, and Prescriptive analytics to drive impactful marketing strategies? If so, this role is perfect for you! As a Senior Data Scientist, you will collaborate with the Chase Auto Marketing team to assess marketing effectiveness, optimize audience targeting, and provide strategic insights that shape the future of our marketing initiatives. You will work closely with Marketing Strategy Managers, Brand Managers, Dealer Relationship Managers, and various consumer lines of business, finance, compliance, and controls. Key Responsibilities: - Partner with Chase Auto Marketing and Lines of Business (LOBs) to deliver data-driven insights that support strategic growth and direction. - Develop and refine measurement frameworks and KPIs to enhance marketing effectiveness. - Conduct proactive, self-driven analysis of large and complex datasets to formulate hypotheses, extract insights, and communicate findings through compelling data visualizations to diverse stakeholders. - Prioritize and focus the analytics agenda to align with overall business strategy and maximize value. - Collaborate with the broader Chase Marketing Analytics teams to...