Product Marketing Director

Job description

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description: ServiceNow is building a product led demand motion for the first time. This role owns it end-to-end. The mandate is a new product launch and a new go-to-market motion. This person owns the go-to-market for a new product launch: the community alpha programs that seed demand before broad release, the activation strategy that converts individual builders into enterprise deals, and the motion layer of the ServiceNow developer site — how developers find it, what they experience when they get there, how quickly they reach a first meaningful product experience, and ho...