Marketing Manager, ATI

Job description

Company:Driven Brands The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program. JOB DESCRIPTION: The Marketing Manager is a senior leadership role responsible for developing and executing ATI's full marketing strategy — from brand and demand generation to member communications and digital experience. Reporting directly to the President, this person will be both a strategic thinker and a hands-on operator who can build and lead a high-performing marketing function. This is a high-visibility, high-impact role for a marketer who thrives in a data-driven environment, is energized by the automotive aftermarket, and wants to own outcomes — not just activities. Key Responsibilities: Brand & Positioning: Own ATI's brand strategy, messaging architecture, and market positioning across all channels Ensure brand consistency...