Director, Growth Marketing

Job description

Thank you for your interest in joining W.C. Bradley Co.! We're excited you're here. Our application system is intuitive and easy to use, and we look forward to learning more about you as you complete your profile and submit your application. Good luck, and thank you again for applying! Job Summary: This role is responsible for leading all paid media and revenue-driving marketing initiatives across the portfolio, including brand awareness media, retail media, performance marketing, DTC growth, digital shelf and product content management, CRM and lifecycle marketing, and marketing analytics. This role integrates brand strategy, media & growth marketing, analytics, and go-to-market execution into a unified, performance-driven engine. This leader will own brand positioning, portfolio strategy, and messaging architecture while also driving paid media, retail media, and performance marketing effectiveness to deliver measurable business impact. Operating at the intersection of strategy, data, and execution, this role partners closely with Creative, Trade Marketing, Sales, Insights, and eCommerce to align brand storytelling with growth outcomes. Duties and Responsibilities: Brand Strategy...