Senior Director Lifecycle Marketing

Job description

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. The Workplace Lifecycle Marketing lead is a senior marketing leader responsible for creating better financial outcomes for workplace participants by defining and designing engaging customer journeys. This role owns the end-to-end participant lifecycle strategy across ‑employer sponsored‑ benefit plans, with a mandate to educate, engage, and support participants at critical moments in their financial lives—while protecting and strengthening relationships with plan sponsors, intermediaries, and advisors. This leader will develop and lead a te...