Channel Marketing Manager

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. Major Responsibilities: - Develop and implement strategic channel marketing plans to achieve revenue and growth targets. - Prioritize, build and execute effective marketing campaigns that generate leads and accelerate them through the funnel - Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to leadership. - Collaborate with the sales leadership team to curate equipment and service sales experience - Drive the development of compelling marketing communications, collateral, presentations, and promotional materials to inform, educate, engage, and support channel partners. - Conduct in-depth market research, analyzing trends, identifying opportunities, and ensuring a competitive edge in the industry. - Provide training and support to channel pa...