Digital Marketing Specialist
GFL Environmental Inc. · Vaughan, Ontario, CA
The Role GFL is seeking a dynamic Digital Marketing Specialist for a dual-function role focused on organic growth and deep data analytics. You will optimiz...
Job description
The Role GFL is seeking a dynamic Digital Marketing Specialist for a dual-function role focused on organic growth and deep data analytics. You will optimize the Environmental Services website while providing the marketing team with actionable insights to drive performance. Core Responsibilities: SEO Strategy: Research keywords and develop localized search positions for our flagship site. AI Optimization: Create "AI-friendly" content and stay ahead of emerging SEO best practices. Web Management: Execute content updates and publishing via Dato CMS . Advanced Analytics: Build GA4 and Looker Studio dashboards to report trends and performance to senior leadership. Collaboration: Work cross-functionally with web developers and content creators to optimize project outcomes. Technical Skills & Competencies: Analytics: GA4 (Complex reporting), Google Tag Manager, Microsoft Clarity, Looker Studio. SEO & Research: Ahrefs, Google Search Console, Google Trends, Keyword Planner, Page Speed Insights. AI & Tools: Google Gemini (AI adeptness), Dato CMS, Excel/Google Sheets (Advanced computation). Soft Skills: Strong cross-functional collaboration, presentation building, and problem-solving. Quali...