Sr Director, Category Strategy and Innovation (RTD Tea)

Job description

Overview The Ready-to-Drink Iced Tea (RTDT) Category and Innovation Hub Director leads the development and delivery of a Joint Venture Category Vision and plan to deliver incremental growth to the RTDT category, detailing how it will deliver growth ahead of total beverage, over the next 3 to 5 years. It will use insight, data and other analysis including Financial to identify and prioritise the substantive and unique growth drivers and platforms where RTDT has a strong right to win and that will positively influence consumer and shopper behaviour, leading to strong Penetration gains. In doing so, the person in this role will challenge the existing RTDT category definition, examining the broad needs the category satisfies and identifying incremental growth opportunities, white spaces and gaps that seek to step change category performance and influence consumer and shopper behaviour. This will lead to a clear redefinition of what the RTDT 'category' stands for and uncover new avenues of growth and profit. The Ready-to-Drink Iced Tea Category and Innovation Hub Director will also spearhead the development and delivery of long-term (3 to 5 years out) breakthrough innovation Platforms w...