Senior Manager, Sales

Job description

Friendly's Ice Cream is a 90-year-old brand and part of Dairy Farmers of America. The Regional Sales Manager (RSM) is responsible for developing and executing regional sales strategies to drive profitable growth for Friendly’s Ice Cream across Retail and Foodservice classes of trade. This role leads broker agencies, manages key customer relationships, and owns regional business planning, trade investment, and performance analytics. The RSM partners cross‑functionally with Marketing, Supply Chain, and Finance to ensure alignment and flawless execution. General Purpose: Have accountability for the development, growth, and management of complex, significant, and/or high-profile territories/accounts, products/services, or sales or account management processes. Establish short- and long-term account strategies. Manage the sales function and any aspect, including tactical activities, to optimize profitability and operational efficiency. Continuously improve the customer list (with more profitable and strategic customers) by developing existing customers to their full potential and using market insights and industry relationships to identify, and then develop target customers. Apply deep...