Lead Specialist, Partner Co-Marketing Event Activation
Pearson · Hoboken, New Jersey, US
Lead Specialist, Partner Co-Marketing Event Activation Lead high-impact co-marketing event activations with enterprise partners, delivering integrated experi...
Job description
Lead Specialist, Partner Co-Marketing Event Activation Lead high-impact co-marketing event activations with enterprise partners, delivering integrated experiences that drive engagement, pipeline, and measurable business growth. About the Role: As a Lead Specialist, Partner Co-Marketing Event Activation, you will play a critical role in delivering high-quality, customer-facing event experiences in partnership with enterprise organisations such as hyperscalers. This is a hands-on, delivery-focused role where you will own key components of partner event strategy and execution — translating shared objectives into seamless, integrated activations across pre-event, onsite, and post-event phases. You will work cross-functionally with marketing, sales, product, and external partners to ensure every activation is aligned, impactful, and commercially effective, while also acting as a subject matter expert and coach to more junior team members. Key Responsibilities: Partner Activation Planning & Integration: - Lead the development of activation briefs aligned to partner goals, audience needs, and business outcomes - Coordinate integrated promotional plans across internal teams and external pa...