Product Manager - Ad Agent

Job description

Team Overview: The team builds the TikTok AI Ad Agent by leveraging AI capabilities to help advertisers run ads with greater ease, confidence, and effectiveness — reducing cognitive, decision, and execution costs across the advertising journey, and eventually driving better platform outcomes Responsibilities: - Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance - Design AI-powered product experiences that integrate data, models, and advertising workflows - Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions - Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities - Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact