Product Manager
BYD Europe · Frankfurt Am Main, Hesse, DE
About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and...
Job description
About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market. This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception. Core Responsibilities: 1. Market and Competitive Analysis Conduct price positioning analyses based on MSRP (list price) and transaction prices . Perform equipment-adjusted competitive analyses to ensure objective product positioning. Monitor financing and leasing offers across competitors and align with captive finance partners . 2....