Associate Director of Advancement Communications

Job description

Associate Director of Advancement Communications Bargaining Unit: VSC- UP PAT: Exempt Grade 14 BASIC FUNCTION: The Associate Director of Advancement Communications provides strategic leadership and operational management of a comprehensive, multi-channel advancement communications and direct marketing program across a multi-campus university system. This position is responsible for the development, implementation, and assessment of integrated communications and fundraising campaigns, including direct mail, email, digital outreach, and engagement communications, that support philanthropic giving, donor retention, and alumni engagement. As a key member of the Institutional Advancement team, the role ensures alignment of messaging, branding, and marketing strategies with system-wide fundraising priorities and institutional goals. ESSENTIAL DUTIES & RESPONSIBILITIES: engagement and improve fundraising outcomes. effectiveness. - Develop and lead comprehensive advancement communications and direct marketing strategy supporting annual giving, donor acquisition, retention, and alumni engagement. - Design, implement, and manage integrated multi-channel campaigns, including direct mail appea...