Gen Marketer

Job description

🌊 Who are we? We're building the world's largest hydration platform to replace a $1.5 trillion industry controlled by Coca-Cola and Pepsi — companies selling sugar water in plastic. Their model is stuck in the past. We're changing that, from the workplace. In 2025: #2 fastest growing tech company in the Netherlands (Deloitte Fast50). #30 fastest growing in Europe (Sifted250). We're an AI-native company — AI is how we build, not an afterthought. About the role: Aquablu is scaling fast across 16 European markets. We're looking for a Generalist Marketer to orchestrate our marketing across direct and partner channels — with AI at the core of how you work. This is not a specialist role. Not a "pick your lane" role. You'll design and run integrated campaigns, own partner marketing across Europe, and use AI to move faster and hit harder. You sit at the intersection of product, sales, and leadership — connecting dots and making things happen. What you'll own: Partner marketing — across 16 European markets. Build positioning, messaging, and sales enablement per market and partner profile. Track activation and pipeline contribution Campaign orchestration — integrated, multi-channel programs...