Digital Marketing Manager

Job description

Overview PIP Global Safety (“PIP®”) is a leading provider of personal protective equipment (PPE) and safety solutions, committed to enhancing workplace safety across various industries. With a focus on innovation and quality, PIP® is dedicated to delivering products that protect workers globally. The Digital Marketing Manager will plan, execute and measure digital marketing initiatives across product categories, brands and customer segments. This role ensures digital programs are aligned, optimized for performance and delivering maximum impact through consistent monitoring and reporting. Key responsibilities include leading digital campaign strategy, email marketing, lead management and performance measurement. The role partners closely with digital agencies to develop strategy, execute integrated campaigns, and drive continuous improvement through KPI tracking and regular performance reviews. Serving as a subject matter expert for the North American Marketing Communications team, this individual will strengthen digital marketing effectiveness, recommend strategic initiatives aligned with overall marketing goals and support lead generation and brand awareness. The ideal candidate w...