Salesforce Marketing Cloud Specialist

Job description

Job DetailsJob Location: Corporate - Dallas, TX 75201Position Type: Full TimeSalesforce Marketing Cloud Specialist Location: On‑Site (Uptown, Dallas): Employment Type: Full-Time: Compensation: $70-100K: Megatel Homes is seeking a highly skilled Marketing Automation Specialist with deep experience in Salesforce and Salesforce Marketing Cloud to drive targeted, data‑driven marketing initiatives. This role is essential in helping us reach and nurture potential homebuyers through personalized, automated customer journeys and drip campaigns. You’ll work closely with our sales, marketing, and leadership teams to build scalable marketing programs that increase engagement, generate qualified leads, and support the home‑buying lifecycle. Responsibilities: Build, manage, and optimize Salesforce Marketing Cloud Journeys, including automated drip campaigns tailored to prospective homebuyers. Develop and execute email, SMS, and multi‑channel marketing campaigns using Marketing Cloud tools (Journey Builder, Automation Studio, Email Studio, etc.). Segment audiences based on buyer behavior, demographics, and sales funnel stage to deliver personalized messaging. Collaborate with sales teams to ensu...