Senior Marketing and Communications Strategist (Marketing Communications Professional IV)

Job description

Position Summary San Diego State University’s University Relations and Development (URAD) division is seeking a dynamic and detail-oriented Senior Marketing and Communications Strategist to lead strategic communication efforts that engage and inspire SDSU’s alumni community. This role plays a key part in shaping how alumni connect with the university, strengthening lifelong relationships, fostering pride, and supporting engagement, membership, and philanthropic initiatives. Key Responsibilities: - Marketing Strategy & Campaign Leadership - Develop and lead integrated marketing strategies that support alumni engagement, membership growth, and fundraising initiatives. - Oversee multi-channel campaigns across email, digital, social, and web platforms. - Establish content strategy and editorial planning, including large-scale alumni communications. - Content, Brand & Digital Experience - Direct storytelling initiatives that highlight alumni impact and strengthen community engagement. - Guide the strategy and continuous improvement of digital platforms, including websites and online communities. - Ensure brand consistency and alignment across all marketing channels and materials. - Lead...