Director of Proposition

Job description

Blue Light Card. Individually great, together unstoppable The Role and the Team: We’re looking for a director to run BLC Near Me: Building the platform that connects our members with local offers from businesses in their communities. This role is accountable for the full end to end development and delivery of this proposition: owning proposition, product, go to market, and commercial performance. You’ll lead a cross functional squad across product, engineering, design, data, commercial, and marketing, owning both sides of the marketplace: member engagement, and SME acquisition and retention. You’ll set targets, define how the business operates, and be accountable for outcomes, backed by the broader BLC platform. We’re looking for someone who uses AI to rethink how work gets done, not just optimise existing processes. Someone who reasons from first principles, moves quickly, and stays close to execution. This is a hands-on leadership role. You’ll shape what gets built, drive GTM directly, and make fast, evidence-based decisions. This is a Fixed term contract role until May 2027. What You’ll Do: Define and evolve the proposition, what we build, for whom, and why it wins against alter...