Fixed Term CRM Senior Manager

Job description

As a Senior CRM Manager at Blacklane, you’ll be part of the Global Blacklane CRM team, helping shape and deliver CRM strategy for the business at a global level. You’ll own a defined CRM area end-to-end, turning business priorities into clear lifecycle plans that drive retention, ride frequency, and long-term customer value across markets. This is a 12-month fixed-term maternity cover contract. In this role, you’ll lead one CRM Manager, giving them clear direction, coaching, and support, while remaining hands-on in the strategic development of your area. You’ll work closely with Product, Data, Analytics, Brand, Creative, Performance Marketing, and local stakeholders to ensure CRM initiatives are strategically sound, operationally robust, and aligned with Blacklane’s broader goals. Your Impact and Responsibilities: At Blacklane, we measure success by the meaningful change that each team member creates. In this role, you’ll: - Own the CRM roadmap for your area, prioritising work based on business value, guest impact, and team capacity, and ensuring the most important initiatives land well. - Lead the lifecycle strategy and orchestration for your remit, ensuring journeys work together...