Brand Manager

Job description

Summary: We are seeking a commercially driven and digitally confident Brand Manager to lead marketing for our Play & Events offering across our sites in Yorkshire. This full-time role is pivotal in driving ticket sales, footfall, customer engagement, and loyalty through effective channel management across PPC, paid digital, social media, website, and traditional media. The ideal candidate will have a strong background in marketing attractions or leisure-based experiences, with a focus on optimising campaigns for revenue and conversion. Salary circa £33k for 37.5 hours per week + other benefits. Responsibilities: - Plan and deliver integrated marketing campaigns for Play & Events activity - Drive ticket sales and event bookings through digital and traditional channels - Manage and optimise performance across PPC, Paid Social and other paid digital platforms - Monitor ROI and continuously improve campaign effectiveness - Lead marketing for key ticketed events including Grottos, Light Trail, Ice Rink and GH Parties - Develop campaigns to maximise bookings, capacity utilisation and revenue - Support pricing, launch and promotional strategies - Manage and optimise Play & Events website...