Product Marketing Manager - Men's

Job description

Position Details: Title: Product Marketing Manager – Men’s Department: Marketing Reports to: Sr. Brand Product Marketing Manager Location: Dearborn Job Classification: Hybrid FLSA Status: Exempt Job Band: Professional Job Summary The Brand Product Marketing Manager is responsible for delivering a unified, cross-functional, consumer led approach to our product stories that support the company’s and overall brand and sales objectives. This role is critical to leverage and integrate Product, Brand, and Strategy teams along with inputs from BU’s-D2C, Wholesale, CCG, EMEA-to develop unique informational and inspirational product programs and journeys. The deliverables and output from these programs are to positively impact brand awareness from consideration to purchase of Carhartt anywhere consumers choose to buy Carhartt while strengthening, diversifying, and growing the brand with all hardworking people. Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve an...