Campaign Specialist

Job description

Hearst Television is seeking a Campaign Specialist to be responsible for executing, optimizing, and reporting on digital advertising campaigns across a variety of channels. This role ensures that campaigns deliver against performance goals, meet client expectations, and leverage best-in-class targeting, creative, and measurement tactics. This role reports to the Senior Campaign Manager. This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location. Key Responsibilities: Coordinate with internal and offshore trafficking teams to set up, launch, and manage campaigns across multiple ad servers and DSPs. Oversee trafficking, QA, and pacing to ensure accurate and timely delivery. Troubleshoot campaign issues (tracking, tags, pixels, discrepancies, and pacing) and coordinate resolution with trafficking teams as needed. Collaborate with local sales managers and station leads through regular check-ins to review campaign pipeline, pacing, performance, and address day-to-day questions. Provide technical support across products, including On-Site, Audience Extension, Social, and Native. Monitor daily performance and implement optimization...