(Senior) Trade & Shopper Manager - Global Pet Health
Boehringer Ingelheim · Ingelheim Am Rhein, Rheinland-Pfalz, DE
The Position As a leader in animal health, our brands are trusted by pet owners and veterinarians across the world, and in the global Pet Trade & Shopper Mar...
Job description
The Position As a leader in animal health, our brands are trusted by pet owners and veterinarians across the world, and in the global Pet Trade & Shopper Marketing team, we are redefining how these brands connect with shoppers, customers and pet owners. We are looking for an experienced (Senior) Trade & Shopper Manager to join our global team, shaping how we transform deep shopper insights into powerful, scalable activation strategies that drive conversion and measurable commercial impact across veterinary and retail channels. Located at our headquarters in Ingelheim, this is a unique opportunity to apply trade and shopper marketing expertise in differentiated healthcare environments. Tasks & responsibilities: - In your new role, you will develop shopper marketing initiatives and campaigns across channels to increase brand visibility and drive shopper conversion. - Based on customer and shopper insights, you will build insight-led engagement strategies, toolkits, and assets that support consistent and high-quality execution of our global pet brands across markets and channels (vet and retail). - In addition, you will review and assess internal and external activation initiatives to...