VP, Activation - Amplifi Solutions

Job description

Job Description: The VP, Activation leads multidisciplinary activation teams responsible for planning, buying, optimizing, and reporting across programmatic and direct channels—owning the delivery of Amplifi Solutions within client activation engagements. The role has a specific remit to govern and scale our internal activation service model, ensuring outcomes‑based performance for clients and for dentsu. The VP, Activation plays a key role in leading a team of activation experts in driving outcomes based results utilizing Amplifi’s products and solutions. This role partners closely with Solutions, Client Success, Curation, Commercial, Data & Technology and Strategic Partnerships teams to ensure smooth execution and strong client engagement, while contributing to the overall go-to-market strategy and performance tracking. In this position, you will report to the SVP, Head of Activation. Our main office location is in New York City. Responsibilities: 1) Team leadership & scaling Build, coach, and retain high‑performing activation talent (Directors, Managers, Traders), ensuring clear career paths, succession, and coverage across priority accounts and channels. Set operating rhythms,...